Disillusioned with his job in finance and frustrated by food sensitivities, Bryan set out to make an over-the-top, genuinely delicious, super-fun frozen dessert that could be eaten by everyone—and to build a business that would truly make a difference. Two years and hundreds of questionably delicious experiments later, MAGIC CHONK became a reality! We’re committed to creating goodness for everyone and making broken systems better—putting people and the planet over profits in everything that we do.